4.Social Context

4. Social Context

Social recommendation systems can be more transparent by indicating the social group their recommendations are based upon.

What can designers do with this pattern?

Others are looking at these books. An example of many as online stores use a social group ‘others’ to relate to your wishes and give you a feeling of great recommendations.


Many bookstores suggest items that others have looked at.

Input or output?


How do users control the algorithm?

The algorithm offers context to a selection made by the user.

How do users understand the control?

Users are aware the suggestions are context sensitive.

Related Patterns

Related algoritmic affordance pattern in this library are listed below.